__This guide for app marketers will help you increase those elusive paying users and see a higher return on your Facebook marketing investment. __

Packed full of expert tips and tricks to acquire more paying users with targeted Facebook marketing campaigns. Here’s what you’ll learn:

- The foundations for success that will get you to revenue faster
- Why a strategy that considers monetization and acquisition together is vital
- Essential tools for accurate tracking and effective analysis
- Which ad types and placements engage users and increase payment conversions
- Focussed targeting approaches that reach the elusive 5% of users who pay in apps and deliver over 80% of revenue 

Download your free copy today and start acquiring more paying users from your Facebook app marketing campaigns.

acquire-more-paying-users-from-your-facebook-campaigns.pdf

Acquire more paying users from your Facebook campaigns

__Your next steps on the path to glory...__

In this free newsletter, Bango shares how mobile operators can grow their carrier billing business and unlock new revenue potential.

Here’s what you’ll learn:

- Easily expand your payments footprint by activating more of the world’s leading merchants
- Activate more of your subscriber base to using payments, increasing carrier billing revenue by 80% 
- Attract more users and reduce customer churn by leveraging OTT services from leading brands
- Unlock a new revenue stream from app developer marketing

Bango-newsletter-issue-20.pdf

Operator newsletter - Spring 20 Issue

Bango operator newsletter

#  A new way to reach paying u$er$ 

In this free newsletter, Bango shares how app marketers can reach paying users with their campaigns to increase acquisition of high LTV users by over 9X.

Here's what you'll learn:

- A new revolution in app marketing
- How to make money from UA campaigns
- How to order Bango Audiences to quickly and easily get your campaigns straight to paying users
- A simple way to reduce CPA


Bango app marketer newsletter - Winter 2019

Bango app marketer newsletter

Smule, developer of the highly successful Sing! Karaoke app, ran a marketing campaign using Bango Marketplace audiences to target Indonesian mobile subscribers proven to pay for in-app content. 

By targeting using Bango audiences, the campaign resulted in:
 
- Acquisition of high value users
- Over 2x increase in conversion rate of paying users

*“Bango helps us partner with operators in key markets. Using payment insights provided by Bango to identify high LTV audiences has delivered Smule a significant increase in acquisition of paying users.”* 

   __- Matt Mandel, Director Business Development, Smule__

Read more.


Smule boosts paying users in Indonesia through Bango Marketplace

Bango - Smule

Leveraging Direct Carrier Billing (DCB) insights opens-up new partnership opportunities with leading game and app developers to:

- Attract new customers to DCB
- Introduce significant new marketing revenues in addition to your DCB revenue
- Optimize your own customer communications and marketing success
- Increase the volume and value of DCB payments through Google Play 

Mobile operators are uniquely positioned to fuel growth in the value of this app market because they:

- Add direct relationships with billions of phone users
- Enable all these subscribers to pay in-app or in-store via DCB
- Have deep knowledge of each subscriber and the local market conditions

Read this guide to discover the right tools for mobile operators to become a crucial ingredient in today’s app economy, enabling app developers to successfully acquire, engage and monetize mobile subscribers. 



Drive your Google Play revenues through app developer partnerships

Drive your Google Play revenues  through app developer partnerships 

__Access millions of active paying users....__

In this free newsletter, Bango shares how app developers can access millions of active paying users to increase marketing campaign ROI. 

Here's what you'll learn:

- How Mobile Network Operators (MNOs) are your new best friends, providing an opportunity to reach millions of paying users
- The simple way to access high value customer audiences using Facebook 
- The types of high LTV users you can access through Bango Marketplace
- The three simple steps to get going…


Bango app developer newsletter - Spring 2019

__Mobile operators are app developers’ new best friends....__

In this free newsletter Bango shares how operators can unlock a new revenue opportunity driven by app developer marketing.

Here's what you'll learn:

- How Mobile Network Operators (MNOs) are transforming their relationship  with the app ecosystem
- The valuable assets you possess and how to drive meaningful revenue from these assets 
- The simple way to get a share of app developers significant marketing budget
- How DCB generates MNO revenue in unexpected ways


Bango-newsletter-issue-19.pdf

Bango operator newsletter - Spring 2019

This free newsletter provides unique insights into how Bango is powering connected commerce at scale.

Here's what’s inside:

- How operators can become full marketing channels for developers, app stores and merchants
- The industry milestone launch of carrier billing for retail goods in Amazon Japan
- How operators have successfully upgraded their app store connections to move back into sales growth
- The best way to acquire new customers and drive loyalty through reselling and bundling the leading third-party products
- How Bango is working to drive the uptake of mobile operator wallets to grow financial inclusion

Find out why Bango is the payment platform chosen by the world’s most influential companies to grow their sales faster in the age of connected commerce.

Bango-newsletter-issue-18.pdf

Bango newsletter issue 18

__Subscribers using carrier billing in Google Play spend more across all operator services.__

It is widely believed that offering carrier billing for third party services cannibalizes operator revenues from traditional voice, SMS and data services, because subscribers have a limited budget to spend on their phone - a fixed wallet size.

To investigate this belief in detail, Bango and Belgian operator Proximus partnered to analyze pre-paid subscribers using Android smartphones, comparing those using carrier billing to purchase from Google Play with those who do not, focusing in particular on pre-paid subscribers.

Bango and Proximus discovered that contrary to common belief:

1. adding Direct Carrier Billing (DCB) to an app store does not cannibalize end user spending on mobile data, voice and SMS services
2. pre-paid subscribers that pay using their mobile phone bill in Google Play do not have a fixed wallet size. They maintain the same level of spending on data, voice and SMS services and spend additional money on app store content

Download the report to view the analysis, findings and conclusions.

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